Finding Visibility in Your Business
It’s really easy to stay invisible in your business if you want to. You can hide behind your computer, phone, employees, task lists, and even your product or service. But here’s the thing, there is a very slim chance you will find the success you’re looking for, unless you’re willing to step out of the shadows. Take it from someone who has been there, and still struggles with this daily, I know that putting yourself out there is terrifying. But I also know, that not only will it challenge you to grow personally, it’s necessary if you want to level up your business.
Being the introvert that I am, and also having a personality type that makes up less than one percent of the population, trust me when I say that I have felt all those crazy, debilitating, and anxiety provoking feelings going on inside of you right now at this thought. Setting yourself up for the potential to be ridiculed, judged, or misunderstood… you’re thinking, “No thanks,” right? Here’s the thing, I am not going to lie. There are going to be naysayers out there. There are going to be people who, when you start sharing more of yourself with the world, are going to dislike what you have to say. But it’s okay! Because those are not your people.
The people who disagree with, or try and knock you down, are not the clients you want to work with any how. So let it go! Don’t let them bring you down because on the flip side, you will find that as you begin to open yourself up for others to see, you’re also going to start attracting people who will resonate with your message. You will begin finding clients who connect with your story, are intrigued with what have to say, and want to work with you because of exactly who you are.
Through the process of being vulnerable, and sharing your story, you’re going to learn so much about yourself along the way. You will discover some beautiful secrets about your desires, passions, and personality. You will begin to find confidence in being authentically yourself, and owing exactly who you were meant to be. And as you do, your going to see your business in a whole new light. You will find that as you insert more of yourself into your business, your business begin to blossom in ways you couldn’t yet imagine. Your relationships with your clients will change in the most beautiful way. You will begin working with the people you’re truly meant to serve, and you’ll find new and better ways to offer solutions to the struggles they are dealing with. You will develop improved strategies, be inspired to offer different products or service, and will be able to separate your business from the others in your market.
If you’re struggling with how to begin finding visibility within your business, start small. Social media is actually a great place to start. I encourage you to post a photo of yourself and describe a little bit about who you are. What do you love? What are your hobbies? What are some interesting facts about you? Give your clients a chance to see you. Don’t write what you think they want to hear, tell them about who you really are. I think you’'ll be amazed at the warm, encouraging reaction to your post. Your clients will sometimes connect to even the smallest thing, yet it can have a huge impact on their experience in working with you. Give it a try! I promise it’ll be worth it.
♥ Mandi A.